One of the reasons why a business idea fails is the poor presentation of your idea to your target market. The market plan is vital for your product or service to be successfully accepted in a specific market. Where can I start, the first thing JeClet Consulting Firm recommends is doing market research. This step will help us to know invaluable details with which we can reach our target market faster.

Here we will find data on the latest trends in the industry such as: new changes in consumer behavior, new products, new services and new technologies to serve your market. We can also make a well-defined segmentation of our market. What does this mean, know the demographic characteristics such as age, marital status, educational level, income, residential area, occupation and gender. The psychographic characteristics to know the consumption habits, lifestyles, preferences, motivations, beliefs, hobbies and values.

 We must do a situation analysis, it is an internal and external evaluation that identifies the strengths, weaknesses, opportunities and threats within your target market. At this level we make an inventory of the characteristics, skills, abilities that make us strong in the eyes of the consumer. What things I do not have, what I need to improve within the company in order to attract my client. It is necessary to look outside to see all the possibilities and risks that we will face in the industry.

You know how many people are selling the same thing as you in your geographical area. Discovering this information is called competitive analysis. You will be surprised to see how your competitor does business, to know what his competitive advantage is, strengths, weaknesses, the price of the product, in what position he is in the customer's mind.

With all the information that we will obtain, we will be able to develop the pricing, advertising, marketing and positioning strategies that will guarantee a successful launch of a product or services.

Remember you are only JeClet Consulting Firm we are prepared to help you.